05 | How to get new customers

Episode 5 August 13, 2021 00:24:52
Let's Get Down to Business
05 | How to get new customers

Show Notes

Welcome to episode 5 of our ‘Getting Started’ series. This week host, Charlotte Newman, is joined by Josh Curties and Emma White, both partners at A4G, to discuss how to get new customers, including finding your Unique Selling Point (USP) and developing a Marketing strategy.

Most business owners start a new business as a technician. You know you’re good at what you do so you set up a business, but how do you promote it? What is inbound, outbound and referral marketing? What is your USP and how can you use it to get new customers? How do you ensure you’re doing things to get the best return on investment? We delve into it all in this episode. 

For further guidance on Marketing, head over to our website www.a4g-llp.co.uk or email [email protected] to enquire about how we can help you with your marketing.

Episode Transcript

No transcript available...

Other Episodes

Episode 7

August 27, 2021 00:26:55
Episode Cover

07 | Liz Bylett – How she gave Richard Branson a black eye

Welcome to episode 7 and our final episode of our ‘Getting Started’ series. This week we’re joined by a very special guest speaker, Liz Bylett from Follies Face & Body Art, to talk about how her journey in business in the last 31 years and how she gave Richard Branson a black eye. There will be lots of inspirational takeaways and insight into Liz’s entrepreneurial mindset, how she built a successful business doing what she loves and kept reinventing herself and the business through its challenges. For more from Liz and her business, visit https://www.follies.co.uk/ or contact [email protected] ...


Episode 10

October 15, 2021 00:35:13
Episode Cover

Episode 10 | Developing a strong sales, marketing and customer service strategy

Do you want to attract more good quality customers to your business? AND retain those customers? Well, that’s the goal of business, isn’t it? Get good quality customers and keep them. Malcolm Palmer and Caroline Ward, both partners at A4G, join Charlotte to share their insight on how you can do this in your business. In this episode you’ll learn how to increase the awareness of your brand, attract new customers and build a base of loyal customers by not only learning how to build a strong sales and marketing strategy, but a strong customer service strategy. Don’t worry, it’s not full of marketing jargon. We get down the point with clear steps. And if you need further help, email us [email protected], or head over to our Knowledge Hub, which is FULL of free tools and guidance on this topic, and many more. ...



December 17, 2021 00:30:48
Episode Cover

Bonus episode: Lessons from 2021, Goals for 2022

It’s that time of year that we all start to reflect on the lessons we’ve learnt and celebrate the successes of the year and look forward at the goals we want to achieve in the following year.  In today’s episode we’re joined by friends of the firm and likeminded business owners to find out what lessons they learnt in 2021 and the goals their going into 2022 with. Listen along and gain some food for thought to start reflecting on your own key takeaways and goals for the new year.  *Let’s connect* A4G | Website | Email | LinkedIn  Kate Golby, Kasaris Communications | Email | LinkedIn Mary Eniolu, Can Do Academy | Email | LinkedIn David Breaker, Wellness Wide | Email | LinkedIn Michelle Dowsett, Discovery PA | Email | LinkedIn James Dand, Inner Anthem| Email | LinkedIn  Kenny Stibbles, Konsileo | Email | LinkedIn Luke Walden, MoneyCorp | Email | LinkedIn Pamela Angley, Angley Digital Media | Email | LinkedIn Paul Carter, Let’s Clean | Email | LinkedIn  Toufak Ahangari, Insights into Funding Ltd | Email | LinkedIn Linda Garcia, Alluxi Consulting Ltd | Email | LinkedIn Ryan Wakeman, Sypro Financial Consultancy | Email | LinkedIn Linda Cloke, We Do Social Media Ltd | Email | LinkedIn Martin Kingman, Professional Legal Collections Ltd | Email | LinkedIn Sebastian Knudsen, Fluidly | Email | LinkedIn Richard Cox, Richard Cox Wealth Management | Email | LinkedIn ...